The Inventor’s Puzzle: Deciphering the Business of Product Innovation

Every year billions of dollars are invested in businesses launched to bring new inventions into the market. Unfortunately many of these businesses fail due to the inexperience and poor judgment of their leaders. In his recent book, Mark deciphers the business of product innovation and exposes essential issues that can lead to failure when evolving an invention from concept to market ready product.  The book serves as a how-to guide and a business primer for the myriad of product innovation stakeholders including inventors, entrepreneurs, and investors who are drawn to this dynamic business sector but who might lack first hand experience.  Rather than presenting these issues from a distant academic perspective, The Inventor’s Puzzle is written from Mark’s first-hand experience of trouble shooting real world problems in product innovation businesses. At this month’s e2e meeting in Sheridan Mark will present an overview and brief reading from his new book, and be available to sign copies of the book and to answer questions on the subject of being successful in product innovation business.

Mark Lake is a consummate senior executive, change agent, and entrepreneur for high technology research and product innovation businesses and is considered a visionary in workforce leadership, organizing for innovation, and technology development tactics. He is a prolific researcher, writer, and platform speaker with engaging and humorous personal style and is an expert facilitator providing a wide range of executive consulting services to businesses that are innovating in software, medical devices, alternative-energy systems, and other markets.  While not working, he enjoys life with his wife and two sons in the beautiful Rocky Mountain Front Range of Colorado.