| WHAT: Social Media That Really Works
These days, you can't turn over a rock without hearing about Twitter, Facebook or the blogosphere. But can it really deliver on what the business owner craves most of all?
Can social media help us generate business and awareness cost-effectively? In this panel, we'll address this issue head on and we'll strive for a genuine roadmap for social media success suited for small and medium size businesses. | WHO: IBM's Adam Christensen and xynomedia's Lena West
 Adam Christensen, head of social media for IBM, manages the company's social media platform its 398,000 employees use to maintain tens of thousands of blogs. IBM has remained a market leader by staying ahead of its customer's demands. We'll find out how social media plays a role in "what's next" at IBM.
 Entrepreneur Lena West, xynomedia CEO, is widely regarded as a social media expert. Ms. West develops communications strategies for leading firms, in particular, women-led companies, nationwide.
This panel will be moderated by Lewis Schiff, co-author of The Influence of Affluence, a book about the connection between information and wealth.
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